Painting, running, breathing
Powerful simplicity. The right thing, at the right moment.
Each app does one thing, and does it right: only what matters in the moment is on the screen, and every detail matters.
Shipped
On the App Store
Nijimi
Watercolour that mixes and bleeds the way real paint does.
Enogu
Oil paint that stands up off the glass, with a ridge that catches the light.
Furlong
A running coach that tells you to rest, not just to do more.
Neshi
Three cues, on loop, for a paced breath — nothing else on screen.
Play
Small, interactive, no point except itselfThoughts
Writing on design, AI, and making things190 minutes, or 3 hours?
AI made everything cheap to build. Deciding what good means got more valuable, not less.
Touch, time and gravity, as materials
Painting apps mostly turn what hands already know into settings. This tries it the other way round.
Sorry, Raymond. It is time to take the shell off.
Design began by putting a shell over the machine. That worked while somebody could still open it.
About
I cut complex systems down to something that feels obvious — voice, ink, and now AI, at Microsoft, most recently as Director of Product Design for Copilot. The same instinct runs through everything below: strip it back, then make the one thing that's left very well.
Master's in Interaction & Service Design, Interaction Design Institute Ivrea. Bachelor's in Art & Design, Bezalel Academy of Art and Design.

