Paul Bennett: seeing things from the user™s point of view

Ideo creative director Bennett talked in Ted 2005. Bennet shows how his firm works to reframe the everyday realities of its diverse clients to create results that truly make a difference. From hospital design that takes the patient™s-eye view (staring up at the ceiling) to toy storage that responds to how children see the world, the answer, he says, is very often to be found in the question.

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